By Oscar Waterworth
It was not so long ago when talented people went out to find suitable employment by proving to employers just how great their potential is. Nowadays, employers have to compete in order to attract the attention of talented people and give compelling offers that will interest the best candidates enough to work for an organization.
Recruitment marketing is a way to promote a company's culture and story in order to let talent know that working there has many perks and benefits. It involves creative and innovative ideas for winning over talent and qualified employees. Here are a few tips on how to get started with recruitment marketing.
Tell Your Story
Talented recruits need to know why they should they join your organization and what kind of benefits will they have if they work for your company. They need a compelling reason to share their talent with your company and kick off their career with you. That is why it is important to tell your company's story the best way possible and convince potential employees that they have a bright future waiting for them in your organization.
Your company needs to formulate a strong message that will capture the attention of those who are actively searching for employment and those who are still passive and indecisive. It is a good idea to closely work with your HR department on creating a campaign and choosing effective strategies that will provide the best results when it comes to recruitment marketing. Together with your HR, you can create a recruitment persona that will reflect on what kind of people and skills your organization needs in order to target specific audience.
Involve Other Members of Your Team
In order to create an awesome recruitment marketing strategy you should enlist the aid of your existing members of the team. For instance, HR is already helping you to create a message and a recruitment persona, now ask the marketing team to come up strategies that will help you deliver the message to recruits and interest them as much as they would interest customers into buying something.
Do not hesitate to involve your team into helping you out. After all, they are good at what they do and they can also shift their skills to create recruitment marketing strategy that is just effective as a product marketing strategy.
Leverage Content Marketing for Recruitment
Content marketing has always been an effective way to attract customers and capture the interest of viewers. Content is also a good way to reach out to recruits and spark their interest as well. Promoting content for recruits is pretty much the same as promoting to customers, with few adjustments of course.
You can use your company's website to promote recruitment content or manage a different website or a blog with a specific purpose of attracting recruits. It is important to remember that your blog has to have good performance, otherwise viewers will leave. You can host your recruitment blog separately or use shared hosting with other blogs, which is more economical. Regardless, a website or a blog will be the hub for your recruitment content and it must serve a purpose of promoting your company's story and culture that will hold the interest of recruits.
When it comes to recruitment content, you should make sure it contains in-depth information about your organization such as working benefits, career opportunities, career advancement etc. You should also involve your employee's personal experiences and reviews to help you boost the impact on viewers. Transparency and creativity will speak for your company's legitimacy and potential employees will have a detailed view into your company's culture - which in turn, will make them feel closer to your organization and hopefully help them decide to join you.
Recruitment marketing is very similar to product marketing. The only difference is that you are not trying to convince people to buy something, but rather join your company. Recruitment marketing involves leveraging content, social media marketing and other strategies, with a slightly different approach.
Oscar Waterworth is a writer and a senior editor at Bizzmarkblog. He frequently blogs about the latest developments in the tech, marketing, and business industries. To stay updated with Oscar’s latest posts, you can follow him on Twitter.